Users can make their apps or websites bright and exciting with informative or entertaining videos and all types of animated graphics: animated characters, symbols, infographics and effects. Take a look at the most common and sophisticated ways to wow your user.

Kinetic typography

Let’s start with the most basic and oldest type of motion graphic design: moving typography. We’ve all played around with PowerPoint text animation when making school presentations. Still, you need to step up your game a bit when it comes to your website.

Kinetic typography allows designers to play with content through form and create wonderful effects that produce mesmerising effects on the viewers. Watching these creatives play in animated videos is pleasant to the eye, entertains, and engages altogether.

Animated logo

An animated logo is arguably the most crucial branding asset in your arsenal. Animated logos are more recognizable and memorable than static logos, especially if you know about brand identity guidelines. Customers may need more interactions with a static logo to remember your brand, but the recognition happens instantly with an animated logo.

With an average attention span of just 8 seconds, you can’t expect a common logo to receive more than a couple of seconds of the viewer’s attention. That’s certainly not long enough to get them to remember it.

Hover effect

Adding animation design that’s triggered by the movement of the mouse cursor is a fantastic hack to get your audience a tad closer to that click. You’ll get them to engage with your website long enough to seriously consider your call to action.

The fantastic thing about the hover effect is that it can be pretty subtle yet significantly improve the user experience. 

Dolly zoom

These terms come from the movies and basically mean zooming in and out. It’s the perfect way to add dynamism to the website and help viewers stay engaged.

One everyday use for this type of motion design is on e-commerce websites. Zooming in allows people to inspect the product better before they add it to the cart.

Parallax effect

Essentially, it means that background elements move slower than elements in the foreground, creating a sense of depth in a 2D setting.

It’s a well-known statistic that users need only about 50 milliseconds to form an impression of a website. If your website is static, there’s a slim chance you’ll keep visitors engaged. A motion graphic design like parallax can help ensure that people stick around for as long as possible.

Parallax scrolling is a fantastic way to improve user experience. Instead of dumping information all at once, this engaging motion graphics technique allows viewers to take in chunks of information while scrolling through your page.

This can be particularly useful for service-based businesses to present the key elements and benefits of a service.

Animated illustrations

Remember when we said that motion graphics are simpler than full-fledged animation? This doesn’t have to be a bad thing.

In fact, many websites these days use motion graphic design sparingly to add just a bit of visual interest and engagement without compromising the professionalism of their web design.

The right choice depends on the timeline, budget, animator expertise, and scalability requirements. To choose the best software for you, you must take care of the machine’s hardware resources, knowledge of an animator, type of video and its scalability, freedom of customisation required, and content creation timelines.

Furious Fox is a web development agency in London providing intelligent and innovative solutions to all your technology needs. Our team of experts lets you leverage the current trends in technology to further your business. Contact our team of experts to know more.