Datafication is an important component in collecting customer feedback about the quality of the products and services offered by any company.

Take data-driven marketing strategies for instance. As one of the most important aspects of digital marketing, this process involves collecting customer insight through various channels such as social media, email and other digital platforms. The information can be used to create personalised campaigns for each client and target the right audience persona.

Gain Insight Into Your Processes

Raw data itself is difficult to analyze. But datafication transforms unstructured, incomprehensible information into actionable insights, allowing you to gain insight into your processes and procedures — the ones that are the foundation of your organization.

Datafication means you will be better equipped to understand your and your business’s strengths, weaknesses, potential, and opportunities. It also gives you a view into the impact and effects of your initiatives, allowing you to assess what you’re doing and how you’re doing it.

Facilitate Digital Transformation

Digital transformation is far more than a passing trend — it’s becoming increasingly important for all businesses that want to keep up with the current landscape and remain relevant in the modern world. 

You can only take advantage of the latest, most cutting-edge technologies if you have usable data. Datafication is the ticket to improving your processes technologically and otherwise. Once you understand where you are, you will be better able to take the necessary steps to move forward and thrive through innovation.

Improve Efficiency

Datafication means that a business’ processes, behaviours, and activities, as well as those of its users and customers, can be transformed into quantifiable, usable, and actionable data. This data can then be tracked, processed, monitored, analyzed, and leveraged to improve an organization and the services and goods it provides to consumers — or even your employees themselves — and increase productivity and efficiency across your organization. These qualities will, in turn, allow you to streamline your operations.

Manage Information

Datafication involves behind-the-scenes operations and processes — those consumers are largely unaware of — translating them into meaningful information to make the business a fully data-driven operation. And with tools like artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), and associated smart devices, in conjugation with Datafication allow you to manage data. As you gather together your information, datafication ensures that you are organizing it appropriately, thereby allowing you to use it successfully to make decisions. You won’t just be storing it — you will also be able to access it and derive meaning from it.

Once you have the infrastructure in place, choose the right platform that will allow you to extract data effectively. That platform should generate the data you need for research. It should also be able to convert massive amounts of online data into structured and machine-readable information. The right platform will give you the right tools to monitor and analyze trends to enhance your decision-making processes.

Furious Fox is a web development agency in London providing intelligent and innovative solutions to all your technology needs. Our team of experts lets you leverage the current trends in technology to further your business. Contact our team of experts to know more.