Animated Logos: The new face of Branding

Animated Logos: The new face of Branding

A powerful logo can set the connection with the target audience as well as tell the story of a brand. Animated elements have become a core part of the powerful design by delivering innovative and fresh solutions. It helps to increase memorability, and brand awareness, improve storytelling, and create an original image for a brand. 

In addition, there are a number of factors that come into play, pushing animated logos to the forefront when it comes to representing the brand

Unique presentation.

Some brands have similar logos and even more, sometimes they can be competitors. To bring uniqueness to a logo, designers can add some motion. Original graphics combined with different visual effects create a unique way to perceive the logo.

Greater impact on the viewer

Many experts say that dynamic images, as well as video content, are comprehended better than static which means they are easy to remember. A powerful animated logo connects with potential clients and draws their attention effectively. An original animated logo is a good way to surprise people and increase the chances that they will remember your brand.

Ties into user persona

An animated logo can become a working part of a storytelling process by creating a connection between the brand and the user persona. An animation can give a more detailed explanation of the nature of a business than a static logo does. 

Positive Association with the Brand.

Animated logos can be prepared in such a way that they become very engaging and captivate your attention, and when you have good storytelling, you can evoke your customers’ emotions. When people feel something about your brand, they’ll be more connected to you and easily remember you. After all, a business is all about relationships, and genuine relationships can be fostered through an emotional connection. 

Broadly speaking a logo animation can help you with brand recognition and engagement. Video content spans all different types of digital marketing. And this means that there are a ton of different potential placements for your logo animation. This means you can promote your brand across social media with ease.

Furious Fox is a web development agency in London providing intelligent and innovative solutions to all your technology needs. Our team of experts lets you leverage the current trends in technology to further your business. Contact our team of experts to know more.