Defining the Problem Statement

Problem statement

Defining the Problem Statement The define stage ensures you fully understand the goal of your design project. It helps you to articulate your design problem and provides a clear-cut objective to work towards. A meaningful, actionable problem statement will steer you in the right direction, helping you to kick-start the ideation process and work your […]

Mental models in Product Management

role of mental models

Mental models in Product Management Mental models are simple expressions of complex processes or relationships. These models are accumulated over time by an individual and used to make faster and better decisions. Mental models are powerful, but their utility is limited to the contexts they were extrapolated from. Therefore, breaking out new models and freshening […]

Approaching Qualitative Research


Approaching Qualitative Research Approaching Qualitative Research Qualitative research involves collecting and analysing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. Qualitative research is based on the disciplines of social sciences like psychology, sociology, and anthropology. Therefore, the qualitative research methods allow for in-depth and further probing and questioning of respondents […]

Harnessing the potential of AI for startups


Harnessing the potential of AI for startups AI has become integral to many modern tech companies’ success, whether huge enterprises or brand-new startups. It delivers intelligent solutions to a wide range of existing business inefficiencies and the ability to logically self-learn to address similar problems in the future. New advancements make integrating AI into your […]

Success factors for Digital Startups


Success factors for Digital Startups Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, so they look for capital from various sources such as venture capitalists. Here we present a distilled […]