Motion graphics make video content easier to digest, capture attention better than static images, and ensure your brand leaves a lasting impression on viewers. Motion design empowers you to tell complex stories faster. Incorporating motion graphics into your marketing may require different expertise and more planning than static assets, but once your brand identity is “set in motion” and the right creative team is in place, you can reuse characters, sounds, music, animated logos, visual effects, and templates to produce videos quickly, and at scale.
MOTION GRAPHICS ARE EASILY SHAREABLE
Social media is pervasive in our modern society and has become one of the most effective channels for distributing blog content from a website. 94% of marketers use social media for content distribution.
Motion design is inherently shareable, creating organic growth for any marketing campaign.
MOTION GRAPHICS MAKE BORING CONTENT MORE DIGESTIBLE, ENGAGING, AND MEMORABLE
Due to the sheer glut of information available daily, the average attention span of the modern human (for ads) has dropped to 8 seconds. This means that marketers have to make a stellar impression right away. An article can provide an incredible amount of valuable information, but a video is simply better equipped to grab attention.
MOTION GRAPHICS CREATE AND INCREASE BRAND AWARENESS
As we said earlier, the market has grown more and more saturated in the past few years. Companies must use every tactic to stand out and grab viewers’ dwindling attention. Motion Graphics are highly effective.
MOTION GRAPHICS ARE EFFICIENT AND COST-EFFECTIVE
Any marketing campaign is measured against the return on investment, it needs to bring a solid ROI in terms of sales or brand awareness to be seen as a success.
Maybe the product had an emergency revision or is no longer offered in some areas or scenarios. Going back into production balloons your costs and reduces the chance of breaking even on expenses.
Motion Designers work in programs with highly-modular capabilities. If you need to add in new audio, swap out images, or even add entirely new animations, it’s a relatively simple process. You can change your video anytime, which is virtually impossible with live-action.
MOTION GRAPHICS HAVE EMOTIONAL APPEAL
Creating moving graphics that the audience connects with can have astonishing effects on your brand’s overall image, as seeing a beautifully animated illustration on a company’s social media page or website has the power to instil a positive feeling in a consumer’s mind.
MOTION GRAPHICS ARE A POWERFUL MEANS OF PROMOTION
Nearly every company with an online presence is vying for attention, and the internet has grown crowded with branded content. These statistics offer insight into how other companies use the medium to reach, educate, and nurture their audience.
It is extremely difficult to remain competitive in this saturated marketplace without an online presence, including various social media sites.
MOTION GRAPHICS ADD VALUE TO YOUR CONTENT
Simply put, motion graphics add value to content as it is a visual medium for telling your story. No matter how detailed, precise, and impressive your printed research journal is, an audience is more likely to recall visually presented information. The content you present engages the audience and helps put your point across effectively and in a more organised manner. The bottom line is that using motion graphics enhances your content’s quality and is more likely to catch (and hold) your audience’s attention.
MOTION GRAPHICS HELPS SEARCH ENGINE OPTIMISATION
Video content is the lifeline of any website. Video media tends to have higher viewership than print media. With every business on the lookout to expand its brand, using motion graphic animations can put you miles ahead of the competition. A brand’s ranking on a search engine is determined by the traffic or traction its website receives. Motion graphics is your answer if you aim to capture and hold an audience’s attention and rank higher in visibility across various platforms. Creative animations are more likely to be well-received, engaged with, and shared than textual content. While putting together a professional video can be cost-prohibitive, hiring a talented motion designer to create a simple 15-30 second animated ad can fall well within your budget. These animations can be more effective for viewers since they avoid the usual speed bumps of video content.
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