What makes a Great User Experience?

User Experience(UX) design delivers products that provide users with meaningful, relevant, and flexible experiences. 

UX Design involves the whole design process of collecting and uniting the product, including aspects like branding, design, usability, accessibility and functionality. Great design determines how much time potential users spend on your product, eventually resulting in better reach, accessibility and ultimately a higher ROI.

The journey starts by defining a user persona.

A semi-fictional representation of your ideal customer based on market research and data on your existing audience. By recognising the user persona as a natural person, designers can incorporate their characteristics into the design process.

Identifying the problems your users face

With the user persona defined, you start to identify their problems. The user persona includes research into your target demographic and user interviews. Next, you need to identify why your user faces the problem. Again, avoid feature death while conducting this research, and focus on the user and the issues they face. 

Determining the problem statement

Best achieved by defining a job story told from the perspective of the specified user persona, describing their profile and the issues they face. 

Creating a Road Map 

Once you have identified the problem, you can discuss features that can handle the situation. Not only do these features have to address the issue gracefully, but they also prepare for exceptions and unusual use cases. Finally, troubleshoot the solution to determine if your solution solves more problems than it creates.

Once you get through these stages, you can implement the solution and deploy it to assess the performance. Excellent User Experience helps generate sympathy for the brand with consumers, gaining a loyal following and allowing for maximum retention of the existing customer base.